K.I.S.S.

Keep it simple and succinct — one of the mantras I continually taught students in my former life as an English teacher. And it’s even truer today.

We’ve become a nation of “skimmers,” or so we’re told. And if empirical evidence is any indication, it’s true. I can’t tell you the last time I read something without skimming. And if I’d seen this April 1 NPR headline, I probably would have been fooled, too.

In Serious reading takes a hit from online scanning and skimming, the Washington Post highlights a reader who admits that in reading online she only gives a site (or a post) “a few seconds — not even minutes — and then I’m moving again.”

The implications for businesses are clear. You only have seconds to capture your audience’s attention. And if you do, your message better be clear and concise.

Now, you may have heard all this before. But has it changed the way you design your website and ads?

ECU can help. We’re experts at crafting precise language that connects, compels and captures target audiences. In a world that communicates through emoticons and emojis, we can create vibrant images to convey your message. So, give us a call and we’ll give you a “K.I.S.S.”!

Anne Vogel, Writer/Editor
ECU Communications